Amazon A+ Content refers to a listing product description, which helps sellers to share their brand’s story with features of enhanced image and video content. The use of such content allows sellers to change product description of their branded ASINs (Amazon Standard Identification Number) with the help of rich texts and embedded videos in product descriptions.

Using A+ Content, you can dive into features with technical specs, comparative product info, and additional rich content including images, videos, or product setup. You can also run A/B tests to optimize for conversion using our Manage Your Experiments tool.